GENERAL INFORMATION
Scale, a $7B+ leader in data labeling and machine learning infrastructure, needed event branding for their Generative AI Hackathon. The challenge: create a visual system that reflects generative AI as a tool that can be used in a vast number of ways. I developed a modular geometric identity inspired by AI building blocks — adaptable, systematic, and optimistic. The brand extended across physical signage, digital assets, swag, and event materials.
